CREATIVE CONTENT WRITING FOR BEGINNERS
by Raji Monisha Cherian
Fee: Rs 1180/-
October 29, & 30 Nov 2, 4, 6 & 9
Time 2.30 Pm to 4.00 PM
Open to those above 18 years of age
- Writing is considered a highly skilled area and presents the opportunity for a full time/part -time career.
- Content Marketing is the most selling strategy for web/online sales. This is increasing the demand of content writers exponentially worldwide .
- Content needs to be continuously updated and published to attract customers.
- Like software development, content writing is also a global profession. Every business has an online presence today. Anyone who is online needs content. Internet will be here for a lot of centuries to come and penetrate our lives more & more through handheld devices.
WRITING IS CREATIVE
Anyone can write. We all write emails, letters, cards, notes, assignments – the list goes on. Some of us even write stories, poems and scripts. Writing is a democratic art. All you need is a piece of paper and a pen.
But creative writing is a skill. You need a strong vocabulary, a sound foundation in grammar, and a creative bent of mind to look beyond the obvious and communicate something that’s out- of- the- box.
Just think about it- what happens if all the biscuit ads say the same thing? You won’t buy it. We remember one brand above every other because the message was presented creatively.
WHY DO I NEED THIS COURSE?
You need to learn the rules to bend it, that’s why.
Let me explain. Nature teaches us that every seed planted grows into a plant. Some bloom as roses and some others as lilies. That’s creativity.
This Course will teach you everything you need to get started as a writer. What you do with these skills is left to you.
1). Demystifying Content
2). Understanding the audience
3). Elements of Content and Content Formats
4). Gender sensitive communication
5). Kickstarting the creative process
6). Writing for the traditional and Digital Media
Raji Monisha Cherian
has sold everything from Shampoos to Mixers, Toffees, industrial tools, travel and political agendas with her written word. A Writer with an established practice (1991-present), she handles an interesting portfolio of clients- Government Organizations to established brands and startups. You can check her profile on https://www.linkedin.com/in/rajimonisha/
A Management Graduate, and a Visiting Faculty Member with prestigious Institutions in Chennai and Bangalore , Raji Monisha is based in Chennai.